JUSU IS ON A MISSION TO CREATE PLANT BASED PRODUCTS FOR ALL ASPECTS OF LIFE!
Jusu Bar was founded in 2014 with a mission to provide certified 100% organic, food and beverage products to it’s customers. Thru it’s bar locations in Western Canada, along with it’s ecommerce and wholesale distribution, the Jusu mission grew into the idea of “Pure and Protect”. New innovations such as Pulp Culture also emerged which lead to the launch of Jusu Body in 2016, with pure, all natural, organic pulp-infused, plant based skincare products to protect your body and the environment.
From the beginning Jusu’s founder and CEO Bruce Mullen envisioned three pillars of Pure products to Protect you in life. With the first two pillars established as Jusu Bar and Body, Bruce began looking to develop a full Lifestyle brand. In 2017 Bruce was introduced to Amanda Schofield and her company, he realized immediately that Amanda’s company Clean Conscience was the vision for the third pillar JUSU Life.
"Our vision is to help every man, woman and child understand and reap the benefits of high quality, nutrient-rich, plant-based products and inspire them to take health and wellness into their own hands," Bruce Mullen, Jusu's Founder & CEO.
Clean Conscience was founded in 2012 by Amanda Schofield, but it’s roots go back to 2002 when Amanda, running a growing cleaning business, realized the need for natural, plant based safe cleaning products to protect her and her customers from the chemical based cleaners that fill our store shelves. Thus began her mission to develop and provide environmentally friendly products for your home. Clean Conscience quickly became a lifestyle brand, introducing new products, and expanding into aromatherapy products such as essential oils and spritzers. By 2017 Clean Conscience was in boutiques and grocery stores across Canada including Save-on Foods and CO-OP.
When Bruce and Amanda met in 2017 they quickly realized their combined passion for pure, organic, plant based products to protect not only consumers but the environment as well.
On October 1st 2018, Jusu acquired Clean Conscience and created Jusu Life, providing Bruce, Amanda and Jusu the opportunity to expand the mission and reach of PURE and PROTECT to a full lifestyle and global brand.
"What started as a passion to create pure products and educate our consumers on healthy, natural alternatives is about to expand beyond anything we could have imagined, making a difference on a global reach. Truly Incredible” Amanda Schofield, Jusu Life Co-Founder & President
" The power of plants is truly remarkable. At JUSU we love to harness their amazing cleansing and healing properties to formulate pure products for all aspects of life."